The future of marketing with a look at trends 2021

Marketing trends are tools that help businesses have more flexibility in their strategic marketing plan in times of crisis and not be harmed by emerging and unpredictable paradigms.; Like what we saw during the Covid-19 epidemic.

In fact, businesses were able to survive that were already equipped with online marketing strategies, internet sales, online teamwork, etc., and trained their employees for it.

Identifying marketing trends is not always complicated or difficult. Sometimes, by observing market changes, introducing new technology, etc., they can be understood and included in your marketing plan.

What I have gained from market observation and studies around it in the form of marketing trends in 2021 and beyond, which is mostly in the field of digital marketing, and in a way, digital marketing can also be considered the trend of the year:

1-Social Media

Social media is definitely the trend of marketing in the next few years, because as many may know, social media is replacing other media, especially television. Certainly businesses that resist this change will be doomed to failure; So be sure to include social media marketing channels in your marketing strategy. Looking at the changes in Instagram and adding story features to compete with SnapChat or Reels to compete with TikTok, the growth of platforms such as Youtube and Twitch, especially in Iran, we can say that what will be important in the future is video content.

2.AI

With the high growth of technology and the creation of artificial intelligence influencers, chat applications with artificial intelligence, etc., the most powerful companies will definitely be the ones that are equipped with this technology and also use AR and VR in their marketing programs. . In Iran, we are definitely far from the introduction of AI to business, but it still can not be ignored, for example, social networks or Google search engine that uses machine learning technology, and as a result, we are all using some kind of artificial intelligence benefits.

3. SEO

Businesses have been investing in SEO as a marketing tool for many years, but today there are a few more things to consider: A. Before working on international SEO, pay attention to local SEO, B. Today, the competition is not for the first place in Google search, but the main competition is to be in the “zero position” of Google; That is, it should not be among the results of the first page, but should be at the top of the search page, and C. Paying attention to voice search may not have had much effect on Google’s algorithms, but in the future there will certainly be successful companies that are already equipped with this tool; Evidence of this claim can be the presence of Alexa, Siri and other voice assistants in the daily lives of people who are increasing the number of attendance.

4. Micro Influencer

Trend is some micro-influencer marketing that is being replaced by influencer marketing. Invest in micro-influencers for the future of your business because they will have a much greater impact on their audience than influencers, especially since there is another trend, which is to categorize your audience into small groups and provide advertising and Campaigns are special to them. Because customers go in a direction that is more responsive to the content that is designed for them and directly targets their behavioral habits, tastes, etc., and in this way, micro-influencers will definitely have the niches we want. They will be more successful.

5. Generation “Z”

The next trend is the generation that enters the market seriously as an audience for most businesses because they are eighteen years old this year and are an important target market for most businesses; You need to allocate a good budget to research them and identify their lifestyle, interests, habits, etc. because they are very different from the previous generation and the marketing strategies of the previous generation are not effective for them.

The last point is to have a clear and honest relationship with your audience, if your stock is low or the expiration date of what you offer them in the form of discounts, etc., let them know; Because in today’s competitive world, businesses that fail to gain customer trust will lose the game.